CHAPTER 12:INTEGRATING THE ORGANIZATION FROM END TO END-ENTERPRISE RESOURCES PLANNING

1.How did ERP help improve business operations at SHELL?

• The use such a system is a necessity in helping the company integrate and manage its daily operation-operation that span from wells and mines to processing plants , to oil  trucks and gas pumps.For example the ERP system has helped the company immensely in terms of reducing and streamlining the highly manual process of third-party contractors submitting repair information and invoices.On average there are between 2500 and 4000 service orders handled by these contractors per month on a nationwide basis.

2.How could extended ERP  components help improve business operation at SHELL?

• contractor had to send shell canada monthly summarized invoices that listed maintenance calls the contracters made at various shell gas online stations.

3.What advice would you give shell it if decide to choose a different ErP software solution?

• I think the shell no used the other erp system because erp system is the good system when the customer click the information about erp the everything about shell will be out with detail so customer can know about shell easily.

4.How can integrating SCM , CRM and ERP help improve business operation at shell?

• are the backbone of business.This item very important in operation at shell because from this shell can improve their organization for more good in industry and more success. Integrating of these application  is the key to success for many companies . Itegrations allows the unlocking of information to make it available any user.

CHAPTER 10:EXTENDING THE ORGANIZATION -SUPPLY CHAIN MANAGEMENT

1.List and describe the component of a typical supply chain.

• supplier
• manufacturer
• distributor
• retailer
• customer

2.Describe four changes resulting from advances in IT that are driving supply chain.

-VISIBILITY

• is the ability to view all areas up and down the supply chain.Changing supply chain requires a comprehensive strategy buoyed by information technology.

-CONSUMER BEHAVIOR

• has changed the way businesses compete.Customer will leave if a company does not continually meet their expectations.They are more demanding because they have information readily available they know exactly what they want and they know when and how they want it.

-COMPETITION

• use advanced mathematical  algorithms to improve the flow and efficiency of the supply chain while reducing inventory. SCP depends entirely on information for its accuracy.

-SPEED

• these system raise the accurancy between internal users.Another aspect of speed is the company ability to satisfy continually changing customer requirements efficiency accurately and quickly.

3.Summarize the best practises for implementing a successful supply chain management system.

-MAKE THE SALE TO SUPPLIER

• not only will the people in the organization need to changes the way they work.,but also the people from each supplier that is added to the network must change.

-WEAN EMPLOYEES OFF TRADITIONAL BUSINESS PRACTICES

• Operation people typical deal with phone call,faxes and order scrawled on paper and will most likely want to keep it that way.

-ENSURE THE SCM SYSTEM SUPPORTS THE ORGANIZATIONAL GOALS

• it is important to select scm software that gives organizations an advantages in the areas most crucial to their business success.

-DEPLOY IN INCREMENTAL PHASES AND MEASURE AND COMMUNICATE SUCCESS

• For instance istead of installing a complete supply chain management system across the company and all supplier at once start by getting it working with a few key supplier.

-BE FUTURE ORIENTED

• the supply chain design must anticipate the future state of the business  because scm system likely will last for many more years than originally planned manager need to explore hoe flexible the system will be when changes are required in the future.

4.Define the relationship between decision-making and supply chain managament

-involve the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

CHAPTER 11:OPENING CASE

1. Why is it important for any company to use CRM strategics to manage customer information?

• will provide better customer service.
• it will increase customers cost revenue.
• customer can make call centers more efficient.
• it will help sales staff close deals faster with customers.
• company will identify cross sell products more effectively. 

2.I f the vitual world is the first point of contact betweent a company and its customers how might that tranform the entire shopping experience?

 IT WILL BE POSITIVE AND NEGATIVE EFFECT OF BOTH PARTIES

-POSITIVE SIDES

• IT MORE EASY  TO MAKE CONVERSATION AND TRANSACTION
•  THE COMMUNICATION WILL BE MORE EFFECTIVE BECAUSE CUSTOMER CAN FACE TO FACE  WITH SELLER.
• THE CUSTOMER CAN GIVE COMMENTS OR CRITIC IN FRONT OF THE VIRTUAL TOOLS

-NEGATIVE SIDES 

 

•  HIGHER COST IN MAINTAINANCE.
• CUSTOMER DID NOT KNOW ABOUT  THE ACTUAL PRODUCT
• IT WILL HARD FOR CUSTOMER TO COMMUNICATE IF THE MACHINE IN TECHNICAL PROBLEM.

 

chapter 9:DECISION MAKING

EXPERT SYSTEMS

 -are computerized advisory programs that imitate the reasoning processes of experts in solving difficult problem. Typically they include a knowledge base containing various accumulated experience and a set rules for applying the knowledge base to each particular situation.Are the most common form of all in the business arena because they fill the gap when human experts are difficult to find or retain or are too expensive.(CLICK HERE)


NEURAL NETWORKS

-Analyse large quantities of information to establish pattern and characteristic in situation where the logic or rules are unknown

• learning and adjusting to new circumstances on their own.
• lending themselves to massive parallel processsing.
• functioning without complete or well-structure information.
• coping with huge volumes of information 
• analyzing nonliner relationship in information 

GENETIC ALGORITHMS (CLICK HERE)

-is an inteligence system that mimics evolutionary survival of the fittest process to generate increasingly better solution to a problem.Is essentially an optimizing system .Genetic algorithms are best suited to decision making environments in which thousand or perhaps millions of solution are posibble.Can find and evaluate solution with many more posibilities faster and more thoroughly than a human.Organization face decision making environment for all type of problem that require optimization techniquesnsuch as following:

• business executives use genetic algorithns to help them decide which combination of projects a firm should invest in taking complicated tax considerations into account.
• investment companies use genetic algorithms to help in trading decision

INTELLIGENT AGENT (CLICK HERE)

-is the special purpose knowledge based information system that accomplishes specific tasks on behalf of its users.Intelligent agents usually have a graphical  representation such as sherlock holmes for an information search agent.One of the simplest examples of an intelligence agent is a shopping bot.A shopping bot is software that will search several retailer website and provide a comparison each retailer`s offerings including price and availability Increasingly intelligence agent handle the majority of a company internet buying and selling and complete such processes as finding products bargaining over prices and executing transactions.Intelligence agents also have  the capability to handle all supply chain buying and selling.

Another application for intelligence agents is in environment scanning and competitive intelligence.

VIRTUAL REALITY (CLICK HERE)

-is computer stimulated environment that can be simulation of the real world or an imaginary world.Fast-growing area of artifical human company interfaces.Enables telepresence where users can  be anywhere in the world and used virtual reality system to work alone or together at a remote site.To enhance the sight and touch of a human who is remotely manipulating equipment to accomplish a task.